Volksbanken Raiffeisenbanken
Wynken Blynken & Nod, 2022 - ongoing
#LassMachen is Volksbanken Raiffeisenbanken’s social media communicative platform and modern interpretation of the brands long-standing claims “Morgen kann kommen” (tomorrow can come) and “Wir machen den Weg frei” (We clear the way), brought to life on Instagram, TikTok and LinkedIn by offering added-value content focused on the target audiences challenges and desires and financial education. Within the first two years we generated over 500 million impressions, 1.8 million quality engagements and 120k new followers.
My contribution
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Social media strategy
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Creative concept lead
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Social media creative direction
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Claim #LassMachen
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Media agency coordination
Team
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Agency team: Nikita Kuhnke, Sebastian Schnell, Antonia Ploog, Andreas Kurhan, Maike Biala, Raik Andreßen, Vanessa Fehst, Kevin Platz, Sara Kimpel, Leonhard Wildhagen, Luiz Brinkmann, Denise Bürkle, Ines Grießner, Lara Timm, Josephine Eickenroth
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Media Agencies: VRNetWorld & Mindshare