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AOK skin cancer prevention

Wynken Blynken & Nod, 2022

This campaign approached a serious topic with unexpected humor and relatability. At its core was a video ad that turned a small mole removal into a proud, conversation-worthy moment — showing that even the tiniest preventive action matters. By blending charm, contrast, and a touch of irony, the campaign made very dry topic fun and accessible.

My contribution​

  • ​Social strategy 

  • Content idea / video script

  • Instruction and coordination of the media agency

  • Campaign optimization

Team

  • Agency team: Matthias Erb, Franziska Sonntag, Sebastian Weber, Muhamed Braimi, Leonhard Wildhagen

  • Director: Nicolas Bori

  • Production company: Element E

  • Producer: Yannik Nielsen

  • Media Agency: Havas
     

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