AOK Endometriosis

This (social media) campaign for Germany’s largest health insurer, AOK, tackled the taboo around menstrual pain and endometriosis. With the bold claim “Starke Regelschmerzen sind nicht normal” (severy menstrual pain isn’t normal), we sparked national conversation and empowered those affected with facts, support, and access to help.
Thereby we further positioned AOK as an advocate for real, overdue change and strengthened ist market leader position. Special thanks to all the strong women involved, who actually made this campaign so authentic and impactful!