Ecover laundry against landfill

Through this national implementation of the international brand relaunch and product launch of the new eco-friendly laundry detergent line, we redefined the concept of sustainable fashion, by championing longevity and elevating it to a moral imperative. A playful hero video ad, eye-opening, informative and shareable social content as well as a nationwide petition encouraged the target audience to honor their clothes, reject fast fashion, and embrace a more thoughtful way of living.