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AOK Acne

Wynken Blynken & Nod, 2024

For this campaign with Germany's largest health insurance provider, AOK, we shined a light on the emotional toll of acne. Besides offering medical support, we showcased AOK's deep empathy for the mental challenges faced by those dealing with skin conditions. The campaign’s message resonated with authenticity: that self-acceptance and understanding are just as important as physical care.

My contribution​

  • Social strategy

  • Creative lead 

  • Content production 

  • Instruction & coordination of the media agency

  • Campaign optimization

Team

  • ​Client project lead: Christine Breithaupt, Martina Hein

  • Film Direction: Femke Huurdeman

  • Agency team: Sebastian Schnell, Sara Kimpel, Andreas Kurhan, Leon Rauchbach, Leonhard Wildhagen, Michael Zahn, Raik Andreßen,  Anna-Lena Munsch, Julia Gassner

  • Production company: Simon & Paul

  • Producer: Yannik Nielsen

  • Media Agency: Havas
     

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