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EDEKA WEIHNACHTSVERSTÄRKUNG

Wynken Blynken & Nod, 2024

After all these heartbreaking and tear-jerking Christmas campaigns of the past couple of years, it was time for one that was fun! So this campaign just had to feature Marc Hosemann aka Thorsten from viral show “Die Discounter”. His iconic incompetence smoothly highlighted EDEKA’s quality and – together with social assets, where the client actually let us do stupid stuff that performs – generated laughs, views and engagement.

My contribution​

  • ​Concept development

  • Social media content conception 

Team

  • ​Agency team: Sebastian Schnell, Andreas Kurhan, Jens Theil, Antonia Ploog, János Dunai, Raik Andreßen, Sara Kimpel, Leonhard Wildhagen

  • Director: Benjamin Brettschneider

  • Film Production: Markenfilm

  • Animation: Infected

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