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Mercedes-Benz
Mein Mercedes
Drehmoment, 2020
When purchasing a car, one doesn't seek just any generic vehicle or offer—it’s about finding your Mercedes. That’s why we put the customer at the centre of the campaign, featuring real faces and tailoring the assets with specific, individualized offers designed just for them.
My contribution
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Creative concept
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Execution supervision
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Campaign optimization
Team
Christoph Rieckmann, David Preuss, Pamela Rödel, Madeleine Libuda, Philipp Michaels, Claus Karcheter, Urs Blohm
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